Inside the S.W.O.L.E. Model: 5 Core Values That Are Changing Young Lives

Written By Hawo Mursal

Leadership starts with knowing your worth — and the S.W.O.L.E. Leadership Model is helping Alberta’s youth build that foundation. Unique to Empowering the Next Generation Ltd., this model is built around five transformative values:

  • Self-Respect – Recognizing your value and setting boundaries

  • Work Hard – Building discipline and pride in progress

  • Overcome – Facing adversity with resilience

  • Lead by Example – Inspiring others through positive action

  • Excel – Striving for continuous growth and impact

Through workshops, coaching, and real-life simulations, S.W.O.L.E. equips youth with the mindset and tools to lead — at home, in school, and in the wider community. It’s not just about leadership. It’s about becoming the author of your own story.

Hawo Mursal
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